The problem space:
Our client wanted to make sure that their values were clearly represented in their website, especially the personal connection to BFRB and how meaningful the product and services can be for users.
Methods:
Stakeholder Interview
Experience Strategy/Map
Client Prototype Package
Strategy Statement
All user experience touch-points for HabitAware will help individuals who exhibit subconscious behaviors and wish to change these patterns as well as health professionals looking to assist patients with behavior modification to feel supported and/or empowered in their choices so that they are able to bring awareness to their subconscious behaviors through the use of a device, community-based support, and coaching. We will do this by focusing on a holistic treatment plan and how it is presented in critical touch-points. As a result, we hope to see a change in conversion and positive feedback
To begin, we conducted an interview with a primary stakeholder, the founder of the company. We asked questions to identify who the typical user is and how this product and these services can best serve them. We identified the things we know, don’t know, and might be able to assume, prior to this discussion. Next, we built a user experience map.
After analyzing the website, I sketched some ideas for redesigning the GLAAM Masterclass page.
Next, I prototyped a redesign. Here is the full page, followed by specific sections with annotations.
